Insights
Questions, evidence and costs to consider when choosing an AI visibility partner.
Use a six-part GEO tooling and third-party cost register to compare supplier quotes, clarify account ownership, control data access and avoid hidden renewal or exit dependencies.
Read the guideUse a six-part GEO invoice reconciliation record to connect each charge to the agreed basis, delivered work, acceptance evidence, approved changes and payment decision.
Read the guideUse a six-part GEO assumptions register to document the statement, evidence, owner, dependencies, impact and review decision behind a supplier proposal or delivery plan.
Read the guideUse a six-part GEO accessibility acceptance record to define user journeys, standards, content, interaction, language and test evidence before approving content or technical changes.
Read the guideUse a six-part GEO rights register to clarify buyer inputs, supplier methods, new deliverables, third-party materials, permitted use and exit rights before work begins.
Read the guideUse a six-part GEO change-control decision record to define the request, baseline, impact, evidence, authority and implementation checks before scope, cost or delivery changes.
Read the guideUse a six-part evidence-retention and audit-trail record to preserve sources, ownership, versions, decisions, retention rules and usable exports without keeping everything indefinitely.
Read the guideUse a six-part conflicts and information-barrier record to assess interests, competing work, access boundaries, disclosure triggers, decisions and remedies before sharing sensitive GEO information.
Read the guideUse a six-part team assurance record to verify GEO delivery roles, relevant capability, committed capacity, decision rights, substitutions and knowledge continuity.
Read the guideUse an eight-part exit and handover record to transfer GEO assets, evidence, access, data, workflows and open decisions without losing continuity or buyer control.
Read the guideUse an eight-part verification record to test whether a GEO supplier's case studies, metrics and client references are genuine, comparable, attributable and relevant to your procurement.
Read the guideDesign a bounded GEO supplier pilot with representative questions, a dated baseline, a defined sample, inspectable evidence, decision rules and a clear scale-or-exit outcome.
Read the guideUse a six-part GEO governance review to examine performance, evidence, risks, decisions, changes and actions—and leave every meeting with a usable decision record.
Read the guideUse a six-part service-level scorecard for GEO delivery cadence, evidence quality, review and correction times, change notice and handover—without turning rankings or AI citations into false guarantees.
Read the guideUse an eight-field disclosure register to assess where a GEO supplier uses AI, what data enters each tool, who verifies outputs, how changes are controlled and what the buyer can retrieve at exit.
Read the guideUse an eight-field dependency register to map people, platforms, data, subcontractors, approvals, change risks and exit controls across a GEO service.
Read the guideUse an eight-part recovery acceptance record to test critical GEO deliverables, dependencies, workarounds, people cover, restoration, communications and exit readiness.
Read the guideUse an eight-field incident record, severity rules and a tabletop acceptance test to make GEO supplier escalation, containment, correction and recovery auditable.
Read the guideUse an eight-part due-diligence record to minimise personal data, define supplier roles, check sub-processors and transfers, and make deletion and incident duties testable.
Read the guideUse a least-privilege access register and staged approval workflow to give a GEO supplier enough access to deliver without handing over unnecessary control.
Read the guideA transparent first-month review of 26 completed SALIENS topics, four publishing gaps, the evidence currently available, and the next measurement and procurement priorities.
Read the guideUse an eight-field comparison record to judge whether before-and-after AI visibility tests are comparable, what changed, and which conclusions remain unsupported.
Read the guideTurn approved service facts into an eight-question GEO procurement FAQ that clarifies scope, buyer inputs, evidence, exclusions and the next step without inventing claims or promising search features.
Read the guideUse this eight-field maintenance record to keep approved facts, English and Simplified Chinese adaptations, technical signals and unresolved exceptions aligned after a material change.
Read the guideUse this eight-part ownership matrix to assign authoritative sources, approvers, publishers and review triggers across institutions, schools, courses and markets before commissioning GEO work.
Read the guideSeparate AI observations, referred website visits, contact actions and verified enquiries with this eight-field attribution record and supplier acceptance test.
Read the guideUse this eight-field content register to rank existing pages by buyer value, factual risk, evidence gaps, technical readiness and the next action before commissioning more GEO content.
Read the guideBuild a repeatable AI visibility baseline with non-branded buyer questions, fixed markets and interfaces, raw evidence, separate scores and honest unavailable states.
Read the guideUse this evidence-led correction workflow to capture an inaccurate AI answer, verify the approved fact, repair controllable sources and record an honest retest.
Read the guideUse this shared GEO and SEO brief to divide technical, content, evidence, implementation and measurement responsibilities without buying duplicate work or leaving gaps.
Read the guideUse this first-month GEO mobilisation checklist to agree outcomes, inputs, access, owners, deliverables, checkpoints, baselines and change control before delivery begins.
Read the guideUse this ten-field organisation fact sheet to keep your brand, legal identity, services, website, contact routes, evidence and structured data consistent and reviewable.
Read the guideUse this eight-part checklist to define GEO outcomes, included work, exclusions, buyer responsibilities, acceptance, change control and handover before signing an order.
Read the guideUse this eight-field control table to keep university course names, awards, entry requirements, fees, dates, delivery details and multilingual pages consistent and reviewable.
Read the guideUse this eight-part brief to define the UK audience, approved facts, English and Chinese content boundaries, evidence, ownership and measurement before commissioning GEO work.
Read the guideUse seven buyer questions to check whether a B2B service page explains fit, scope, delivery, evidence, commitment and the next step clearly enough for an informed enquiry.
Read the guideMap each service claim to an inspectable source, scope, owner and review date before asking buyers or AI systems to rely on it.
Read the guideSeparate publication, crawlability, indexability, indexing and observed visibility, then ask a GEO supplier for evidence at each stage.
Read the guideUse six criteria, explicit evidence and a consistent scoring method to compare GEO proposals on scope, implementation, measurement and total commitment.
Read the guideA practical university fact register: assign authoritative sources, course and institutional owners, review dates and an approval trail before commissioning GEO work.
Read the guideUse this practical brief to define audiences, buyer questions, source facts, localisation, technical delivery, approvals and evidence for an English-Chinese GEO programme.
Read the guideChoose monitoring, a bounded implementation sprint or managed GEO by identifying who will review the evidence, make changes and approve the work.
Read the guideSeparate brand mentions, own-domain citations, third-party sources and factual accuracy before comparing GEO reports or suppliers.
Read the guideUse one comparison method for GEO quotes: calculate the minimum commitment, normalise the included delivery and identify exclusions before choosing a supplier.
Read the guideA practical acceptance checklist for a GEO audit: agreed scope, inspectable answer evidence, website findings and a prioritised handover your team can use.
Read the guideChoose between a baseline audit, a defined implementation sprint, ongoing visibility monitoring and managed GEO delivery using this practical service-fit checklist.
Read the guideCompare GEO agencies by audience fit, measurement evidence, deliverables and total commitment. Includes questions to use in your supplier brief.
Read the guideSALIENS is a brand operated by Oxford Intelligence Limited.